sussexpob wrote:I think that boils down to two things....
1. England is the last bastion of 5 day tests being the most popular form of the game, so its arguable Sky would see much of a return on the investment.
2. The domestic T20 game's coming transformation would end up being the more popular format if it gets going, meaning IPL wouldnt be a primary competition to buy in.
Maybe even 3. Sky can subcontract the coverage cheaper from Star than buying the content outright. If ITV managed to get it in the past, the rights cant cost much to show in the UK.
yeah it is cheaper to subcontract plus Sky win both ways anyway, either Star shows it on Star plus or Sky gets it.
BT could have gotten it though and they would have easily won it if Sky were not interested.
BT really needed the rights more than sky.
think the 2nd point isn't really true, considering uk only really shows the big bash and IPL the other leagues don't have the same tv coverage.
the 3rd point is probably the correct one, since they don't need to bid for it since they can get it cheaper or buy it from someone else later on.