Star India CEO saying people only really watch 1 hour cricket anywhere in the world irrespective of the format.
"The economics do not drive the game. The popularity of the game drives the economics. If magically all the stadiums were to be full and everybody who loves cricket was watching Test cricket, we would kill each other to go and bid for the Test rights. But Test cricket has a two-fold problem and that needs to be recognized. One, most of the Tests people find meaningless. Even today when India and Pakistan play or England and Australia play, people get excited about it because there’s a context. Most of Test cricket there’s no context. Second problem with Test cricket is that there’s too much of it. Last year in this country, India played 13 Tests at home. So 65 days of Test cricket in India, where data shows a person sees one out of 30 hours played during a Test."
"It’s easy to misunderstand a broadcaster’s perspective because we seem to be the guys who are in it for the money, which is true. But you make money only when the fans like something. The fans have spoken that they love the T20 format. This whole model of going and buying ever-more expensive cricket rights is not sustainable. Consumption of sports here is lowest in world. Until that changes, business of sports is going to be tough."
Seems like star india ceo wants less days of test cricket in a year.
he said last season 13 home test was too many.
http://indianexpress.com/article/sports ... r-4847174/